Empowering Financial Education Initiatives Throughout the MENA Region

Campaign to Make Financial Education a Core Subject | #MakeFinEdCore

Elevating Financial Education to Core Subject Status – Same Rigor, Standards, and Priority as Foundation Subjects

The National Financial Educators Council partners with educators, institutions, and policymakers across MENA and beyond to elevate financial education from a peripheral topic to a core pillar of modern learning. Our mission is direct: make financial education a foundational academic subject and ensure that every learner has access to high quality, high impact instruction.

For decades, financial education has been treated as an optional add on rather than a subject that shapes lifelong opportunity. Across MENA and in many global systems, it still lacks the rigor, curriculum design, trained educators, and accountability frameworks that define true academic disciplines. Yet the financial choices young people make – about schooling, work, credit, and savings – carry long term consequences that influence their stability and well being.

Our Position

Our Position: Financial education is non negotiable. It deserves the same academic weight as any core subject, and every student in the MENA region should graduate equipped to make informed, real world financial decisions that shape both their present and their future.

#MakeFinEdCore Campaign Objectives

Increasing Access to Financial Education

Financial education continues to attract more and more attention across MENA, yet few people have access to consistent, top-grade learning opportunities.

The NFEC works to expand access by supporting educators, schools, community organizations, employers, and policymakers to deliver financial education programs that reach a wide range of populations. These efforts emphasize building more availability in schools, places of work, and communities – particularly for young people and underserved groups.

By expanding access to effective financial education, the goal is to help more individuals develop the knowledge, confidence, and systems they need to increase their long-term financial capability.

Expanding Access

Raising Financial Education Standards

Improving financial capability takes more than sprinkling in a few lessons or running a short-term program. Real progress comes from high‑quality financial education built on structured curriculum, skilled educators, evidence‑driven instruction, and outcomes that can be measured – not guessed.

The NFEC champions a higher bar for the field, pushing financial education to stand shoulder‑to‑shoulder with core academic disciplines. That means elevating educator training and certification, designing competency‑based curriculum, delivering performance‑focused learning experiences, and implementing evaluation systems that track real‑world financial impact – not just classroom activity.

Higher Standards

Join the Effort to Make Financial Education a Core Subject

Real change happens when people come together around a clear and important goal. The Make Financial Education a Core Subject campaign provides a unified vision for improving financial education in schools.

Whether you are an educator, parent, student, policymaker, or advocate, your voice matters. By supporting this initiative, you help send a powerful message: financial education is not optional – it is essential.

Sign the petition today and join the movement to Make Financial Education a Core Subject.

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Global Money Week – UAE

United Arab Emirates, Middle East / MENA

Lead organization: Central Bank of the United Arab Emirates in partnership with Zoud

Description:
Global Money Week in the UAE is a national financial literacy campaign designed to improve financial capability among children and youth. The initiative includes workshops, school programs, financial awareness activities, and partnerships with financial institutions and educational organizations to encourage responsible financial behavior, saving, budgeting, and informed money management. It aligns with the UAE National Financial Inclusion Strategy and broader youth financial empowerment goals.

Financial Literacy Campaign

Egypt, Middle East / MENA

Lead organization: Central Bank of Egypt in collaboration with the European Union, GIZ Egypt, and the Egyptian Banking Institute (EBI)

Description:
Launched to simplify financial concepts and improve public understanding of banking products and financial inclusion, this national campaign focuses on entrepreneurship, consumer financial protection, inflation awareness, payment systems, and financial planning. The campaign specifically targets women, youth, entrepreneurs, farmers, older adults, and persons with disabilities as part of Egypt’s broader financial inclusion strategy.

“More Financial Awareness” Campaign

Saudi Arabia, Middle East / MENA

Lead organization: Saudi Central Bank

Description:
This nationwide financial literacy advocacy campaign was launched to improve financial awareness among consumers across Saudi Arabia. Through exhibitions, shopping mall activations, educational materials, and public outreach, the campaign educates citizens about banking rights, responsible money management, saving culture, counterfeit currency awareness, and consumer protection in financial services. The campaign supports the financial sector goals of Saudi Vision 2030.

“A Little Now… Is a Lot Later” Savings Campaign

Saudi Arabia, Middle East / MENA

Lead organization: Saudi Central Bank

Description:
This public financial education campaign promotes saving behavior and financial planning among Saudi households. Using multimedia outreach, billboards, educational programming, and interactive content, the initiative encourages budgeting, future planning, and stronger household financial resilience while increasing awareness of savings products.

Malee Financial Literacy Program for Children

Saudi Arabia, Middle East / MENA

Lead organization: Saudi Central Bank

Description:
Malee is a financial literacy initiative aimed at children ages 8–12 to build early financial capability. Delivered through an educational app and digital learning environment, the program teaches money management, saving, spending priorities, income sources, budgeting, and financial ethics in an age-appropriate format to foster a financially educated generation.

Financial Literacy Program

Qatar, Middle East / MENA

Lead organization: Ministry of Social Development and Family with partners including the Qatar Finance and Business Academy

Description:
Qatar’s Financial Literacy Program delivers lectures and practical financial education sessions focused on budgeting, smart consumption, financial planning, and family financial sustainability. The initiative targets university students, newlyweds, public employees, and families to encourage informed financial decision-making and economic resilience.

Financial Education Activities by the Banking Supervision Department

Israel, Middle East / MENA

Lead organization: Bank of Israel

Description:
The Bank of Israel conducts ongoing financial education and consumer awareness efforts aimed at increasing understanding of banking products, household budgeting, responsible borrowing, and financial consumer rights. These activities often include school engagement, public-facing educational materials, and financial capability programming coordinated through the banking supervision function.

Family Financial Awareness Initiatives

United Arab Emirates, Middle East / MENA

Lead organization: Zoud with UAE government and private-sector partners

Description:
Zoud supports national financial wellness and literacy campaigns through digital education, workshops, awareness content, and partnerships with banks, schools, and employers. Programs emphasize savings, debt management, budgeting, and long-term financial wellbeing for youth and families.

Financial Inclusion and Literacy Outreach Programs

Egypt, Middle East / MENA

Lead organization: Egyptian Banking Institute in partnership with the Central Bank of Egypt

Description:

The Egyptian Banking Institute conducts recurring financial literacy outreach campaigns aimed at improving citizens’ understanding of banking services, savings, entrepreneurship finance, and digital financial tools. Activities include training programs, youth engagement, women-focused initiatives, and educational resources supporting Egypt’s financial inclusion agenda.